Background
Electronic City is the largest electronic super store chain in Indonesia (www.electronic-city.com), with more than 66 stores established country-wide. In celebration of their 13th anniversary, Electronic City launches a zombie-themed TV commercial starring Charlize Theron, alongside a ‘Wish List’ lucky draw event for customers towin their most desired electronics.
Electronic City wants a creative mobile advertising medium for users to connect on a deeper level to their 13th anniversary TV commercial, and to participate in its corresponding ‘Wish List’ event.
CAMPAIGN
Players have to avoid zombies and various obstacles, whilst collecting
bonus items to find their way safely out of Electronic City store.
· Duration: 6 weeks
· Distribution Channels: SMS Broadcast, Twitter, Facebook, Email Broadcast, Mobile Ads
· Mini-Game: Escape!
· Call-to-Action: Visit ‘Wish List’ Event Website
