Background
VIASMS (https://www.viasms.pl/) is a loans company based in Poland who provides short term micro loans to consumers. VIASMS wants an engaging mobile advertising idea to engage users in a quiz-type game whereby a reward is provided to users who successfully complete the game i.e. a 20% discount voucher on loans.
VIASMS requires a quick turnaround time for the mini game creation, in order to meet their schedule for their end-of-year promotions.
CAMPAIGN
A ‘Guess the Item’ quiz is designed such that users have to correctly guess a series of rotating, darkened objects. The challenge in creating this campaign is in ensuring that the discount vouchers are being distributed on a limited basis, and only to qualified leads who provide their personal information. To accomplish this, a minimum game score is set.
- Duration: 4 weeks
- Distribution Channels: Email Broadcast, Online Banners
- Mini-game: What’s That?
- Call-to-Action: Download discount voucher
