Background
Music Factory is a music recording company, owned by KFC. One of their artists, Pongki Barata, had just launched a new compilation album, “Pongki Meets The Stars” (www.pongkimeetsthestars.com) featuring the various song collaborations.
Music Factory wants to gamify their advertising campaign whilst educating users on the songs they had collaborated on with Pongki and local singers, as well as to promote the songs in the album to users in a fun, interactive way.
CAMPAIGN
A memory matching game is created to challenge users to match the correct song title to the artist, effectively educating users on the various song collaborations.
- Duration: 2 weeks
- Distribution Channels: SMS Broadcast, Twitter, Facebook
- Mini-Game: Memory Match
- Call-to-Action: Listen to at least 1 of the 5 tracks after the game
