Thanks for popping by our booth at Digital Marketing Asia in Singapore! We really enjoyed meeting you and had a great time getting to know more about you and your company.
Some of the highlights of our day included a Lion Dance walking by our booth — an auspicious sign of luck and fortune.
We also had an event giveaway — giving Branded Mini-Games merchandise such as mugs, power banks and USBs to various booth visitors who ‘Liked’ us on Facebook, followed us on Twitter or were the lucky first few people to visit our booth for the day!
It was fascinating for us to speak with the various folks from different industries and sectors who were all interested to learn more about Branded Mini-Games — from electronics, F&B, marketing, education, retail and even banking.
There were times that the booth was just overwhelmingly crowded, with people lining up waiting to speak to us — wish we had more of our team-mates in Singapore to help out!
It was a really fruitful event — we managed to speak with nearly 300 people from all over Asia — Indonesia, Thailand, Singapore, Vietnam, Cambodia, Malaysia… and even a few from Australia, U.S.A, Europe and South America.
There was a lot of positive feedback and response from the people we spoke to. They loved the concept of gamifying advertising campaigns, and the social e-viral effect brought about by social sharing and social competitions through the leaderboards — they were also impressed with some of the key statistics from our case studies with KFC and Krispy Kreme, ranging from 1 in 3 users providing the brands with their personal contact details and users’ 88% engagement rate for at least 5 secs. Many marketers were also happy to learn that we provided detailed data analytics as well — logging each data in the conversion funnel: impressions, engagements, engagement > 5 secs, completions, sign-ins, call-to-action.
Based on the enthusiasm of our booth visitors who were eager to set up meetings and discussions after Digital Marketing Show Asia, we decided to have a local sales representative in Singapore to continue these discussions. So here’s a hearty welcome to the latest addition to the Branded Mini-Games team in Singapore — Eva Yuan! She can be contacted via eva.yuan@mbizglobal.net or +65 84383752.
