We’re thrilled to have Branded Mini-Games featured on the front page news of Digital News Asia, as well as Malay Mail — both of which are top Asia media publications!
In the articles, advergames are emphasized as being more than just an ad-delivery channel as compared to the current dominant form of game advertising which is in the form of in-game ads. With an advergame being re-skinned to a brand’s look and feel, yet without losing the integrity of the game experience; when benchmarked against in-game advertising results in 3–4X higher engagement rates.
They go on to discuss the increasing interest and growth in game advertising spend in Asia, with various success stories from companies in Asia such as Krispy Kreme and KFC who have used advergames in their marketing campaigns to host prize-giveaways and competitions.
Common misconceptions about advergames are cleared up in the interview — not needing advergames as an app, as opposed to HTML5 advergames which allows gameplay across all web/mobile browsers, advergames being expensive and having long turnaround times. Branded Mini-Games’ unique approach allows companies to create branded promotional games quickly and easily.
Check out the original articles on Digital News Asia and on Malay Mail.
