We are on a roll lately, with yet more coverage in the media! Our latest featured story appeared on the front page of Marketing Interactive over here.
It talks about the four common misconceptions about advergames, which is understandably so, as this is a relatively new concept which had been trapped in its infancy stage due to lack of technical advancements. However, thanks to HTML5 technology, advergames have become more accessible than ever!
So, how many of these ‘myths’ about advergames do you believe in currently?
Myth 1: It’s terribly expensive to develop and takes forever to develop (think months, maybe years!)
Myth 2: Games ain’t relevant to my industry/target customers
Myth 3: We need to develop an app for an advergame
Myth 4: Advergames are fun… BUT they don’t contribute to my sales pipeline / generate leads for me.
If you believe in any (or all) of these myths, this article will definitely enlighten you.
