When is a game not just a game?
When it’s a Branded Mini-Game, of course!
To explain why the Branded Mini-Games approach is better, here are 8 ways that can really improve your results:
1. HTML5 Game Templates
Branded Mini-Games are developed in HTML5 templates, this means that game development is fast and affordable. Although we use templates the design is fully customisable. The HTML5 format means that no apps are required — just click and play.
2. Mini-Games Format
The mini-games format means all levels of player — from casual to serious — can get involved. Although they’re simple games, they’re not easy, challenging players of all abilities.
3. Optimised Game Flow
Branded Mini-Games have been structured and optimised to encourage game play, signups and clicks.
4. Conversion Funnel
Branded Mini-Games are designed to help convert traffic to leads and actions. Games encourage and help to convert more people to leads and customers.
5. Multi-Device Compatible
Branded Mini-Games are accessible on multiple platforms — mobile, desktop and tablet — without additional costs. There are no barriers, play from anywhere and get more people involved.
6. Bringing fun into advertisement
Stop bombarding your users with adverts! Use Branded Mini-Games to promote your message and brand.
7. Lower Cost of Ownership & Better ROI
Branded Mini-Games is affordable, costing less than bespoke branded games. ROI can be faster to achieve, multiple games can be deployed, short-term campaigns tested and games used more often to promote your brand.
8. Social is at the heart of Branded Mini-Games
Social media is integrated in Branded Mini-Games — through social logins and sharing features. The HTML5 format means it can be integrated in social media apps and is easily accessible just by clicking.
Conclusion
Mobile advertisers can quickly and easily use Branded Mini-Games as adverts to generate clicks, conversions and ROI. Branded Mini-Games are more affordable than bespoke development, fast to deploy and accessible to all levels of users, on all platforms.
Image Credit: Ed Schipul via Flickr CC
