During the time we were in Singapore for Digital Marketing Show Asia, I had the privilege of having a chat with one of Campaign Asia’s journalists, Adrian Tse. It was one of my more memorable interviews and an absolute delight, as I discovered that we had similar backgrounds — having come from an online gaming background. He was very familiar with the challenges faced in the online games industry and we had a very in-depth conversation about similar challenges faced when it came to advergames.
Some of the more insightful and thought-provoking questions he asked were:
How would a marketer effectively track the performance of advergames?
Branded Mini-Games uses a game template approach to produce advergames in a quick turnaround time. Wouldn’t this end up with advertisers/marketers all having the same game and consumers recognizing it?
What types of industries would advergames appeal to?
Is advergames all just about fun and games only? How does this convert into sales for a brand?
You can find out the answers to these in his resulting article over here: Campaign Asia Interview
