Background
Hyundai is one of the largest department store chains in South Korea. It planned to open a new store in Pangyo, Bundang-gu. To help increase awareness of the new Pangyo opening, the team at Hyundai decided to create a promotional activity on Facebook.
CAMPAIGN
Using Branded Mini-Games, Hyundai launched a “Memory Quiz” game on their Facebook page. Players watched a short introduction about the new store and then had to select the right answer for each question. The questions were updated every week. After the game players could visit the Pangyo store website and share the game, for a chance to win in-store vouchers.
Campaign duration: 3 weeks
Channel: Facebook Game App
Mini-Game: Memory Quiz
Rewards: Coffee and ice cream vouchers
