Background
Korea Internet Security Agency (KISA) wants to raise awareness and educate smartphone users on how they could protect themselves against various privacy and security threats. They are planning to organise a roadshow at a popular venue and wanted to have various entertaining activities on-site to attract people to participate in the roadshow.
CAMPAIGN
To attract KISA’s roadshow attendees, KISA’s mini game is displayed on an interactive giant touchscreen monitor.
The game features various educational posters on how smartphone users can take cautions against privacy and security threats — users have to spin nine smaller pictures to form each completed poster. Prizes are given away to players who successfully completed the mini game.
- Roadshow Duration: 3 hours
- Display Channel: Giant Touchscreen Interactive Screen
- Mini-Game: Spin the Pic
- Prizes: USB Chargers, Smartphone Holders, Fans
