Background
ASSA ABLOY is the world’s largest lock manufacturer by sales volume. They would like to create awareness of their new product Aperio®, a high speed wireless control locking device, in the UK across online and offline channels.
CAMPAIGN
ASSA ABLOY launches a “Speed Racing” game on their website and in an exhibition. Users have to drive the car and pick up Aperio® and speed icons to accelerate, while avoiding obstacles. After the game, users can watch the video on the leaderboard or learn more about the product.
Duration: 6 weeks
Distribution Channels: Website and exhibition
Mini-Game Template: Escape
Call-to-action: Watch the video
