Games are not only fun to play…
…but, they are also becoming a powerful medium to get your message and promotion to your target audience.
Games are becoming the future of mobile advertising.
Why is this?
Mobile use is growing
- With faster connection speeds, mobile use is growing rapidly.
- With multiple smart devices available, this is set to grow and become the dominant way to access and interact online.
Mobile advertising is annoying
- Multiple advertising formats have been used on mobile — through banners, footers, and interstitials.
- All can be annoying, interrupt activities and are not permission-based.
- Unlike online advertising on a desktop, ads on mobile are more dominant and obstructive.
Mobile advertising is less effective
- As users become more sophisticated they become more effective at ignoring adverts.
- Adverts that are not relevant become less effective.
- Adverts that are interruptive and not permission-based, will become less effective.
- Companies need a better way to advertise their products and promotions…
So: Mobile is a large, growing market for advertisers, however advertising formats are not always very effective.
The Game Advertising Format
Games are #1 activity on mobiles
In terms of mobile usage, games are the main activity on mobile devices — phones and tablets.
To access and connect with the audience then it makes sense to advertise through games. Games are played by all levels of player — from new to advanced gamers.
In-game advertising has a negative impact
Adverts that interrupt the game, or at key stages of play, have a very negative impact on players. Adverts that don’t connect with the game or the context, are clunky and annoying. People just want to play the game…
Integrating brand and message into gameplay is effective
If the brand and its message is seamlessly integrated into the game then this is more popular and is more likely to be played.
So: Branded Games can be an effective advertising format for mobile.
Conclusion
Mobile advertising is tough and is still less effective than other forms of digital advertising.
Using branded games can get your message across, promote your product and provide a fun, interactive experience for your audience…
Contact us today to discuss your requirements or to get a free concept design…What would your game look like?
