Background
Basler Versicherungen in Germany is a subsidiary of Bâloise Holding AG, the third largest Swiss insurance service provider for individuals and businesses. They would like to engage and educate their employees about their company mission and concept via a fun, interactive media.
CAMPAIGN
Basler Versicherungen launches a Branded Mini-Game “Zombie Escape” through email and on their homepage. In-game bonuses represent the company goals and mission, while zombies represent company challenges.
Users have to collect bonuses and avoid obstacles to make their way to the goal. The top 3 players of the week will have a chance to win a prize.
Duration: 12 weeks
Distribution Channels: E-mail and Website
Mini-game: Escape
Call-to-action: Visit landing page
