Background
Pixels is a film by Sony Pictures and released by Universal Pictures International (UPI) in South Korea. The movie stars leading Hollywood actors including Adam Sandler, Kevin James and Peter Dinklage. UPI wants to promote Pixels movie with a branded Facebook App Game to engage their Facebook users in a competition to win Pixels movie tickets and merchandise.
CAMPAIGN
A ‘Spot the Difference’ HTML5 mini game is branded to the various Pixels movie posters. Users have identify the differences between two movie posters and tap on the differences. Top 20 on the leaderboard will win Pixels merchandise.
· Duration: 3 weeks
· Distribution Channel: Facebook App Game
· Mini-game: Spot the Difference
· Call-to-action: Visit website
