Background
Takeaway (Lieferando.de) is a company specialised in online food ordering and home delivery. Targeting at Germany and Poland, they would like to launch a game competition to establish new customers while maintaining the current customers during Christmas holiday period.
CAMPAIGN
Takeaway launches an online game competition featuring the “slide and tap” game with Christmas theme. Users have to slide the food items to make lines of similar food and tap them to clear. Top 50 players of the week will win Takeaway delivery vouchers.
Duration: 4 weeks
Distribution Channels: Landing page, promotion via email and social channels
Mini-game: Slide and Tap
Call-to-action: Visit website
