Background
Sberbank is the largest bank in Russia and Eastern Europe, with more than 4 million daily visitors to their branches. Many of the visitors bring their children. To make the children’s visit fun and enjoyable, Sberbank provide games to play. The games are fun, enjoyable and educational for children aged between 3–10 years old.
CAMPAIGN
To help achieve their goals, Branded Mini-Games developed 3 games, for different age groups. The Giraffe mascot, from the children’s corner, is featured in all the games. The games include:
- Sort the Coins (3–5 years) : Sort the coins into different piles
- Run & Collect (5–7 years) : Collect the coins while avoiding the obstacles
- Swipe the Piggy Bank (7–10 years): Swipe the piggy banks to release the money
All the games balance a fun game experience with an educational message — the benefit of collecting and saving money.
