Background
Krispy Kreme is a global doughnut and coffeehouse chain. With stores around the World, Krispy Kreme in Korea (www.krispykreme.co.kr) serves delicious doughnuts to their customers.
Krispy Kreme Doughnuts in Korea wanted to promote their featured ‘Real Strawberries’ doughnut range with a branded Facebook App Game that would be playable across both mobile and desktops web browsers, to engage their Facebook users and tantalize them with their new strawberry doughnuts.
CAMPAIGN
A Twist-and-Form-The-Picture advergame was branded to the various new strawberry doughnuts. Users had to turn each layer of the picture to perfectly form the image of the strawberry doughnut.
A lucky draw was held to give away 100 real strawberry doughnuts to mini game participants, while the top 5 on the leaderboard would win a Krispy Kreme Tumble.
Duration: 5 weeks
Distribution Channels: Facebook Page (Facebook App Game)
Mini-game: Twist the Pic
Call-to-action: Visit Krispy Kreme’s Facebook page
