Background
Workday is a world leading Software as a Service (SaaS) business specialising in finance and HR solutions. They have over 32 office locations worldwide. Workday wanted to launch a campaign using a Branded Mini-Game as part of a promotion to win a Tesla test drive.
CAMPAIGN
Branded Mini-Games developed a game for Workday to use as part of a competition targeting IT Directors. The game challenges users to unblock the Tesla car by moving other cars.
The game has 3 levels: easy, medium and hard. At the end, users ranked on a leaderboard and can learn more about Workday. The top 5 players of the competition have a chance to win a Tesla test drive.
Duration: 4 weeks
Distribution Channels: E-mail
Mini-game: Break out
Call-to-action: Visit website
