Success Stories, April 15, 2016
Background
Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions. Targeting engineers. Fluke wants to create content that gets their audience to interact more with the brand.
CAMPAIGN
Fluke launched the branded games as part of a Facebook competition. The competition consists of 2 puzzles featuring Fluke products:
- Swipe and Match: Slide the tiles to make a complete image
- Tap and Match: Tap on the Fluke products as quickly as possible
Players also have a chance to win Fluke merchandise by ranking on the leaderboard.
Campaign duration: 12 weeks
Channel: Facebook
Mini-Game: Swipe and Match, Tap and Match
Call-to-action: Visit the Fluke Facebook page
