Background
Kinder Joy is the world’s leading chocolate brand owned by Ferrero. Aiming to boost sales in the Indian market, Kinder Joy launches a marketing campaign “SMS for Joy” that gives away prizes to customers who buy promotional packs.
The prizes include exciting trips, Disney merchandise and free Kinder Joy game, produced by Branded Mini-Games.
THE GAME
Branded Mini-Games developed a 2D running game featuring the Kinder Joy mascot who runs through the field to collect Kinder Joy toys while avoiding the obstacles along the way.
- Target group: 4–12 years old children
- Featured products: Toys for boys and Toys for girls
