Background
Eppendorf AG, a company with more than 3,000 employees and a registered office in Germany, develops, produces and sells products and services for laboratories around the world. Eppendorf products are used in academic and industrial research laboratories, e.g. in companies in the pharmaceutical, biotech, chemical and food industries. Following the big hype around the UEFA Soccer Championship 2016 they decided to use Branded Mini-Games in their communication strategy.
Our fun and addictive football game “Flick & Score” challenged the users to score goals and win great prizes. The campaign increased customer engagement as well as brand awareness and generated a good number of new potential customers for Eppendorf AG.
Along with this competition, Eppendorf gave 20% discount to their online customers who placed an order during the promotion period.
CAMPAIGN
During the period of 1 June — 15 July 2016, Eppendorf launched a gaming campaign “Eppi Cup 2016” using their signature lab tube, “Eppi”, as a main character. Players had to flick 7 footballs to hit the goal as fast as they can. At the end of the game, all players were able to register for a chance to win prizes which included the “research plus 3-pack” and “Eppi cup” mini-footballs.
Sign up method: E-mail address
Mini-Game: Flick & Score
Call-to-action: Visit Website
Channel: Website and social media
Mini-Game: Flick & Score
Locations: Worldwide
