Background
Samsung is the world’s leading company providing home electronics with cutting-edge technology including TVs, tablets and home appliances and, in particular, smartphones. Samsung have sold 81 million smartphones worldwide in the first quarter of 2016 accounted for 27.8% of global’s market share.
Launched in late 2015, Samsung Galaxy S7 is the latest product of Samsung Galaxy family. To create more awareness in a competitive Turkish market, Samsung worked with Branded Mini-Games to launch a short HTML5 game featuring questions about Samsung Galaxy S7.
CAMPAIGN
Branded Mini-Games developed a quiz game challenging players to answer questions about the new Galaxy S7 within 60 seconds.
The game starts with a short introduction video, followed by a series of questions. If the players select the wrong answer, they can watch the video again.
After the game ends, players can view their ranks on the leaderboard, share the game with friends via Facebook or Twitter or continue to learn more about the Galaxy S7 on the official website.
Target group: 25–45 years old, male and female
Mini-Games: Memory Quiz
Location: Turkey
