Background
IATA, the International Air Transport Association, is a trade association of the world’s airlines, representing 265 airlines counted as 83% of total air traffic, across 117 countries. Headquartered in Canada, IATA supports airline activities and helps formulate industry standards and policy on critical aviation issues.
IATA has recently launched their “Skyzen” app targeting business travellers who fly regularly. The Skyzen app helps users monitor their health before, during and after their journeys. IATA wanted to promote the app using fun and interactive media, hence they worked with Branded Mini-Games to launch a Skyzen mini-game campaign.
CAMPAIGN
Referring to Skyzen’s tagline, “Helping you fly better”, Branded Mini-Games developed a mini puzzle game with an airport theme. The game was designed to match the SkyZen app look and feel. Users have to rotate the blocks to build a path for the runway around the airport — picking up passports and tickets along the way.
Campaign duration: 3 weeks
Mini-Game: Build a Path
Region: America, Europe
Call-to-action: Visit the Skyzen app’s downloading page
The game is available on the Skyzen’s official website http://www.myskyzen.com/ under “Fun” section, as well as on their social media.
