Background
Founded in 1912, ITW Global Brands is a US-based company specialised in servicing the auto aftermarket, providing a range of car care products for commercial and retail markets. Some of their brands include Rain X, Black Magic, No Touch® and Gumout.
CAMPAIGN
ITW Global Brands launched a mini-game called “Quick Click”. They chose the “Quick Tap” game template and customized it by uploading their own logos and product images. They added a sign-in form to collect customer information.
- Campaign duration: 5 Weeks
- Mini-Game: Quick Tap
- Sign-in option: Facebook, Google+, Email
