Background
Celio, is a French men’s clothing retailer headquartered in Saint-Ouen, France. It caters primarily to the Continental European market, aiming to provide fashionable, affordable clothing.
The Celio Group employs over 1,800 people, with around 1,500 working in stores and the remainder at the group’s headquarters and warehouses. They bring out 4 collections per year with 800 designs per collection and sell around 35 million items every year.
THE GAME
To help achieve their goals, Branded Mini-Games created a fun and addictive game called “Escape!” and turned it into the “C*Noël de Celio*” game.
Users were encouraged to collect as many christmas gifts as possible to make it to the top 5. At the end of the game, a leaderboard would show the top scorers of the day, who would receive a 20€ Celio gift voucher.
- Target group: People from France who like to shop fashion for christmas.
- Game template: Escape!
