Background
Mobirix is one of the largest mobile game companies in Seoul, Republic of Korea. They provide a unique gaming experience to millions of gamers all around the world by:
- Offering content that users can enjoy without age or geographical limitations.
- Making firm and cooperative relationships with partners to achieve mutual goals
- Putting the player first, always
To create awareness of their famous game- Devil Breaker and boost the number of installations, Mobirix has launched their first Playable Ads online, allowing users to play Devil Breaker mini-game directly within the banner.
THE GAME
To help achieve their goals, Branded Mini-Games developed a mini-game with a battle between King Arthur and the Devil. Users are encouraged to control King Arthur by using tap to kill the Devil. After the game ends, users can continue their journey by clicking the app store link to see more details about the game and download it.
DISTRIBUTION
Mobirix distributes the game using “Playable Ads”, an interactive banner that allows users to play the Devil Breaker mini-game right from the banner without leaving the web page. Mobirix has published the banner on multiple websites to increase visibility and the conversion rate.
- Distribution channel: Display Banner on Admob Ad Network
- Location: Korea
