Background
Total is the world’s fourth- largest oil and gas company, as well as a major integrated player on low-carbon energy. Backed by nearly a century of history, they knew energy has a key role to play in addressing the complex challenges facing the world today. As a major energy operator, Total must contribute to meet them.
With operations in more than 130 countries, 98 000 employees discover, produce, process, sell and market energy in a variety of forms, all the way to end customers.
THE CAMPAIGN
To advertise the message “Total Excellium — the fuel that cleans your engine km after km”, Branded Mini-Games and Total launched a mini-game called “Total Excellium”.
Users have to tap the pipe pieces to rotate them and make the fuel flow over to clear the engine.
- Campaign duration: 2 weeks
- Mini-game: Build A Path
- Target audience: All
- Location: South Africa
