Background
Since 1971, the Pernod Ricard Group has been promoting responsible consumption habit that can prevent drunk driving and excessive alcohol consumption for young adults, pregnant woman, and other consumer for more than 40 years. With approximately 19300 employees in 70 countries, Pernod Ricard emphasizes corporate social responsibility and encourages responsible drinking to prevent irresponsible drinking.
“35 by Imperial” is one typical product. It was crowned “Best of Best” in the whisky category at the 2017 Korean Wine & Spirits Awards. “35 by Imperial” was awarded due to the efforts that have grasped the sensory characteristics, such
as smoothness and harmony, which domestic consumers have recently preferred.
THE CAMPAIGN
To help achieve their goals, Branded Mini- Games created an interested game called “35 by Imperial”.
There are three kind of Whiskey, it will be moved on the table. User should catch client’s Whiskey to earn higher point than other Whiskeys.
- Campaign duration: 6 months
- Mini-game: Reel Them In
- Target audience: Adult
- Location: Korea
