Branded Mini-Games and KDA teamed up to launch a new campaign in Korea.
The campaign promoted KDA’s dental products and services.
Players played Jumping Frog over 80,000 times in the first month.
Cash prizes attracted more attention than expected.
The first tournament took place in December, drawing about 2,000 players daily.
The second tournament for January is running now.
Branded Mini-Games ran an in-house social media campaign.
This campaign generated 168,000 impressions and lowered the cost per click.
