KIA Motors is South Korea’s second-largest automobile manufacturer. In December, the company introduced the third-generation K5, a vehicle designed to interact with both drivers and the environment. As part of its marketing strategy, KIA partnered with Branded Mini-Games to launch the “KIA K5 Racing Challenge” campaign. This racing mini-game aimed to boost brand awareness.
The game featured a detailed recreation of a race track where players controlled a K5 car. To achieve the highest score, players had to collect various items, including the KIA logo, while racing to the finish line.
This digital-only campaign ran in South Korea from December 12, 2019, to January 31, 2020. KIA encouraged users to share the game link via messenger apps, primarily Kakao Talk, ensuring organic spread. Additionally, the campaign was promoted on Facebook and Instagram.
Attractive Rewards
• Three lucky players won an iPhone 11 (64GB).
• The top 300 players received Pizza & Chicken coupons.
Campaign Results
• Over 300 daily active users.
• More than 7,600 unique players.
• A total of 285,500 gameplay sessions.
In just six weeks, the campaign delivered impressive results. KIA Motors successfully increased engagement and brand visibility.
Ready to promote your brand with interactive campaigns? Contact Branded Mini-Games to connect with your audience: support@brandedminigames.com
