BC Card
BC Card is one of the largest credit card companies in Korea and a leader in the local credit card industry. Established in 1982 as the Korea Bank Card Association, it was initially funded jointly by commercial banks. The name BC stands for Bank & Credit, reflecting its corporate philosophy of pursuing value beyond a credit card. To enhance its brand presence, BC Card developed a game inspired by a ski jumper it sponsored as part of its promotional efforts for the PyeongChang Winter Olympics.
CAMPAIGN
To support and promote the 2018 PyeongChang Winter Olympics and ski resorts, BC Card launched a ski jump game. The campaign aimed to increase awareness of a ski resort event organized by BC Card and to engage Facebook users in a fun and interactive way. By playing the game, participants could choose one of the two national players sponsored by BC Card. Winners were determined based on both the highest individual score and cumulative score rankings.
- Event Period: 14 February — 25 February 2018 (12 days).
- Channel: Facebook.
- Target: Facebook Members.
- Gaming Method: Cumulative/highest score-based rank aggregation.
- Prize: QLED TV, PlayStation VR.
- Game Name: Ski Jumping.
- Region: Korea.
