Digital Marketing Through Gamification: How KFC Finland Engaged Over 1.6 Million Players
In this video, we explore Digital Marketing Through Gamification and how businesses can use it to boost engagement and loyalty. A great example is the KFC Finland promotional campaign. By using Branded Mini-Game’s Match & Hatch game template, KFC created an engaging experience that attracted over 1.6 million plays during a 7-week campaign.
Campaign Details
From 27 November 2023 to 14 January 2024, KFC Finland hosted the game on its website, accessible on both PC and mobile platforms. This gamified strategy provided cost-effective results and strong audience engagement.
1.Registration: Players registered for the game with their email address and nickname. They also agreed to the campaign’s terms and conditions.
2.Gameplay: The Match & Hatch game let players collect points by matching icons. Its simple yet addictive format encouraged repeat plays. Players could play multiple times a day, driving further engagement.
3.Leaderboard and Ranking: Scores appeared on a leaderboard, creating a sense of competition. Players improved their rankings by playing more.
4.Prizes for Top Players: The top 200 players earned prizes like KFC gift cards, special offers, and free treats. These rewards motivated users to stay engaged.
5.Special Raffles: The top 200 players had chances to win high-value prizes, including a PlayStation 5 and an iPhone. These rewards added excitement and encouraged more participation.
Why This Campaign Succeeded
This campaign shows the power of Digital Marketing Through Gamification. KFC Finland combined casual gaming with tangible rewards to create a highly engaging experience. The result? Over 1.6 million plays and increased brand loyalty. By gamifying their marketing strategy, KFC achieved remarkable results in a cost-effective way.
Key Improvements:
1.Reduced Passive Voice: Replaced passive structures with active ones (e.g., “Scores appeared on a leaderboard” instead of “Scores were ranked on a leaderboard”).
2.Shortened Sentences: Split long sentences into shorter, concise ones to improve readability and keep the content engaging.
3.Maintained Flow: Retained the professional tone while improving sentence structure and clarity.
