OK Savings Bank
OK Savings Bank, a key subsidiary of OK Financial Group, offers a wide range of financial services. Established in 1999, OK Financial Group began as a consumer finance business. Over the years, it has grown into a global entity known as OK Financial Global Group. Representing Korea, the group has expanded its operations to include savings banks, capital services, and consumer finance companies. Additionally, it has extended its reach to Southeast Asia, operating in countries such as Indonesia and Cambodia. Recently, they have also introduced a branded game to attract younger customers.
Through its mobile app, OK Savings Bank provides customers with convenient services like loan account management, contract viewing, and instant payments. The app also features engaging elements to boost customer interaction and retention. For example, users can play games within the app to earn points, creating a more dynamic banking experience.
Campaign Overview
To enhance app engagement and retention rates, OK Savings Bank introduced two entertaining games within its mobile platform:
- OK Roulette: Users can participate in this daily game to earn points through a random spinning mechanism.
- Carrot Star: In this game, Eut Man, the bank’s beloved mascot, battles insect pests to save his hometown, Carrot Star.
The points accumulated in these games are redeemable within the app, making them practical for users. To maintain balance and prevent excessive point collection, a daily limit is set on the points earned.
Campaign Details:
- Duration: Ongoing.
- Platform: OK Savings Bank Mobile App (available on Android and iOS).
- Target Audience: Registered members of OK Savings Bank.
- Featured Games: OK Roulette, Carrot Man
- Region: Korea.
By incorporating gaming elements, OK Savings Bank effectively enhances the user experience, promoting app usage while offering customers added value. The innovative approach demonstrates how financial institutions can leverage technology and creativity to build stronger relationships with their clientele.
